Q1 2025 Performance of Top Meal Kits and Specialty Foods Apps on iOS in the UK

In the first quarter of 2025, the top meal kits and specialty foods apps in the United Kingdom on the iOS platform showed varied performance in terms of downloads and active user engagement. This analysis, brought to you by Sensor Tower, provides a snapshot of these trends.

HelloFresh: Meal Kit Delivery saw a notable decrease in weekly downloads, starting from approximately 12K at the beginning of January and descending to around 5.5K by the end of March. The app's weekly active users fluctuated, reaching a peak of about 215K in early February, before settling around 194K at the quarter's close.

Gousto experienced a similar downward trend in weekly downloads, beginning the quarter at around 10K and falling to just under 5K by the end of March. Despite this, the app maintained a relatively stable number of weekly active users, peaking at over 202K in early March and ending the quarter with approximately 168K users.

Vivino: Drink The Right Wine had a mixed performance with weekly downloads ranging from 1.5K to 3K throughout the quarter. The app's weekly revenue fluctuated, reaching a high of about $6.9K in late December and stabilizing around $3.3K by the end of March. Active users decreased from approximately 64K at the start of the year to about 31K by the quarter's end.

Laithwaites Wine UK showed an unusual spike in downloads, with a peak of 9.5K in late February, yet no revenue data was available for the quarter.

Green Chef: Healthy Recipes also saw a gradual decline in downloads, starting from over 1.3K at the year's start to around 770 by March end. Active users decreased from approximately 5.8K in late January to about 4.2K by the end of March.

For more detailed insights and data, visit Sensor Tower. This analysis provides a glimpse into the dynamic landscape of meal kits and specialty foods apps in the UK.